Kindle read self-improvement, but also classics like The Little Prince and books of Charles Dickens.
Kindle offers 1 million books for a subscription of 129 pesos month. Photo: Shutterstock
A few days ago two important surveys on reading in Mexico were presented. The first, sponsored by IBBY Mexico, Banamex and other institutions, was made between under 30 and reported interesting results. Including the majority of young people read almost always by choice and although use their smartphones as a main platform for reading, even like the printed materials.
The second, conducted by a public Conaculta wider, as it threw a surprise. Mexicans read more than five books a year and the reading on digital platforms grew by 11.6 percent
Kindle, Amazon’s electronic reader, is the ebook reader most used in the world.
We talked with Koro Castilian, head of the Kindle for Latin America, on reading trends and the titles we read Mexicans.
-¿La penetration Kindle in Mexico among the under-30s means more junior titles as they read, to give examples, Shadowhunters or The Hunger Games?
At the moment we have no information demographic on Kindle readers, what we can say is that among the bestsellers in the Kindle Store are some titles that are based blockbuster movies such as The Scarlet summit Guillermo del Toro; The Shining, of Stephen King, or The Martian, Andy Wier; biographies as Carlos Slim. Portrait unpublished; . essential, as the little prince
Self-improvement remains an attractive subject for Kindle readers, as Castilian explains: “There is great success for books on personal growth, as the Guide to smart habits, and pedagogy, and emotional pedagogy. One of the most prominent authors of the store is Trujillo Fernando Sanz, author Star Kindle publishing platform, KDP.
The classics are still alive
The classics are still read The handiest are Charles Dickens and Edgar Allan Poe. “The classics, like Dickens or Allan Poe, are the most popular, followed in many cases by a wide variety of books in English, which are sometimes difficult to obtain. Furthermore, we offer our customers the option of reading more than 1 million books, including over 45,000 in Spanish, for just 129 pesos per month with our subscription Kindle Unlimited.
How has grown Kindle in Mexico
After two years in the country, the balance is very pleasant: we have seen that the number of digital readers has increased and we are proud of how we have been able to bring books to places where there were no bookstores. We have also seen growing increasingly our offer. The day of the launch of the Kindle Store Mexico, in 2013, had more than 70,000 books in Spanish, today we offer more than 145,000 titles in Spanish
-¿El low price of ebooks has affected its growth?
Certainly, the prices of ebooks on the Kindle store are very competitive, especially in a time when mobile devices dominate. In our catalog, the classics of Latin American and world literature have been very successful.
-¿Kindle is more friendly for young writers, especially those who are publishing for the first time? Think of bloggers and youtubers who want to publish their first book migrating Internet content to the world of ebooks.
Yes, for young writers and to all who want to publish their books. Kindle has a platform called Kindle Direct Publishing (KDP), which is very simple so that whoever wants to put on sale a book of his own. The KDP platform is already well known among Mexican authors, in fact, your first million, the Mexican Pedro Osvaldo Ramirez is the title more reviews in Amazon.com.mx, with an average of 4.8 stars.
Is it true that in countries like Britain and the United States has fallen selling Kindle?
There is much interest in Kindle in those countries. We have the opportunity to bring reading to places where there are no bookstores or libraries, but no Internet. How many libraries can you access to 1,500 free books in your language or subscribe to a service with 1 million books for 129 pesos a month?
concepcion.moreno@eleconomista.mx
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