Tuesday, April 23, 2013

Sant Jordi: Amazon, Borges and the era of digital books on World Book Day - Qué.es

In recent years the day of Sant Jordi has a bitter music with the world denouncing traditional book sales crisis and keeps readers in suspense to the industry. But the digital book is the discordant note speech. “We were doing very well,” says Koro Castilian, head of Kindle content acquisition Spain (although, enterprise policy, do not give sales figures). Those responsible for Kindle, reading the Amazon platform, let alone say are the enemy. “The digital book promotes reading.”

Koro Castilian

responsible for content adquiición of Spain and Ezekiel Szafir Kindle, Kindle content VP Europe called ‘criris the book’ is an adaptation problem. “We are moving from a model analog to a digital model, these new times are here and the ostrich does not work”, clearly says Castilian.

display their data argument “people who buy and read Kindle has three times before having it” . “If there is an impact on the e-book reading is that it facilitates” rubric Ezekiel.

What about the business? ” When you put ebook “or” digital book “the word that suggests Google is still” free “. “Piracy is a problem in Spain, that’s a fact,” says Castilian, but points out that “the first thing is that if I want to read me a book I found in digital”. The price is one of the workhorses. From Amazon recognize that digital book should have an obvious price difference with respect to the print edition. “Our studies indicate that it should not cost more than eight euros”. Furthermore, it claim VAT on paper books. “It is a book”.

ONLY A BOOK?

New technologies allow more than scanning text to read on a screen. If today in Kindle and you can adjust the format, highlight and share comments with other readers of the community, the future possibilities are numerous, for example, in terms of multimedia content interaction possibilities. “I do not know where we’ll be in ten years,” says Szafir.

On the other hand, wants to banish the idea of ??digital books as a cultural product less, and the question of a classical author who wish to edit their work in digital, Szafir, from Argentina, does not hesitate to quote fellow “Jorge Luis Borges. He once said that the great writers have very good critics. however, good writers have many readers . Borges liked what he was telling stories. For a storyteller , for a minstrel, there is nothing better than the dream of digital books. Borges had been a fan of the digital age “.

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