Amazon lands in the difficult retail market in Brazil with his popular ... - PULSE

largest online store on the planet takes up the challenge of entering a market of more than U.S. $ 11,000 million, but problems such as logistics network, high taxes and stifling labor costs. Reuters | International | 09:00 am

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Amazon began selling its Kindle ebook reader in Brazil since last Friday, arriving quietly in the retail business more challenging but more e-commerce market in Latin America.

By submitting your e -readers far and wide in this country of continental dimensions, Amazon will experience firsthand the logistical problems of Brazil, seen as an obstacle to an extensive retail operation as it has in the United States.

The biggest online store in the world launched online bookstore in Brazil in December 2012, a form of low-risk land in the emerging e-commerce market of $ 11,000 million per year. So far, the Kindle was only sold in bookstores, appliance stores and kiosks in malls.

“From north to south, from east to west, now we will be delivering products in Brazil,” said Alex Szapiro, a former executive Apple hired to command the landing of Amazon in Brazil.

“ learn about digital books, learn about Brazilian consumers and from tomorrow we will learn how to move products from point A to point B “, said last Thursday the company executive.

THRIVING MARKET

market research firm estimated EBIT Brazilians spent about U.S. $ 11,700 million in 2013 online, 25% more than the previous year.

But the largest economy in Latin America is also known for its high taxes, stifling labor costs and logistical bottlenecks ecommerce returning a challenging scenario for newcomers.

Unlike the U.S., where Amazon operates its own distribution network from giant stores, said Szapiro Brazilian delegate Kindle shipments to outside companies.

Kindle Paperwhite will be sold through local Amazon site to 479 reais (about $ 200), or nearly twice its U.S. price.

Szapiro said Amazon will initially offer free delivery of the Kindle and will allow consumers to pay in 12 installments without surcharge, a common practice in the Brazilian consumer market shows how far the company is willing to go.