Kindle Will take off in China? - Christian Science Monitor

Amazon’s Kindle e-reader is now available in China. But the Chinese Government May not be a fan and, as many Chinese use Their phones to read books, the Kindle Apr face an uphill battle.

With the launch of its Kindle e-reader in China Friday, Amazon has officially Entered what May Become The most lucrative e-book market in the world. Began selling Amazon Kindle two devices – the Kindle Fire HD and the Kindle Paperwhite – Amazon China on its website as well as through major Chinese electronics retailer Suning. The devices retail for 849 yuan (about $ 138) for the Kindle Paperwhite, 1,499 yuan (about 244 U.S. dollars) for the 16 GB HD Kindle Fire, and 1,799 yuan (293 U.S. dollars) for the 32 GB HD Kindle Fire.

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contains the world’s largest population of Internet users and Amazon’s Kindle launch there is a major milestone for the online retail giant, que has been working to enter the Chinese market for years, According to Bloomberg Businessweek. Amazon is investing “heavily” in China, Thomas Szkuktak, Amazon’s chief financial officer, Bloomberg Businessweek Told in a January conference call.

The company released its Kindle e-reading mobile apps and e-book store in China in December and just last month opened its Appstore for devices using Google’s Android mobile operating system. Nonetheless, Amazon May encounter some roadblocks in China. For starters, It’s already been under investigation by the Chinese government to determine Whether it violated Regulations by selling digital publications.

Surprisingly, Amazon Has not yet built up significant market share in China and faces stiff competition from locally competidores like Alibaba Group Holdings. And while many Chinese digital read books, THEY outstretch to do so online or one Their phones, rarely on e-readers or tablets, According to Forrester Research analysis, something Amazon is struggling to change. Finally, e-book piracy is common in China, que Patriarchal by Amazon is pricing its e-books very low – 10 yuan ($ 1.63) Compared to $ 10 or more in the U.S..

Getting a foothold in the Chinese market will be Amazon s most Difficult Among challenges – albeit One That comes with very lucrative rewards.