Huang Lei, a senior manager of the Chinese subsidiary of Amazon.com, said the Kindle Fire and Kindle Paperwhite HD officially launched Friday in China. Although many netizens have appreciated the arrival of both, others have complained of their prices, which are higher than in other countries.
Yu Dianli, President of the Commercial Printing, a major Chinese publishers, said the Kindle product range will give more options to Chinese readers.
“Although most domestic readers have not yet used to read eBooks payment, growing demand and address of relevant policies and regulations will help to encourage the habit,” said Yu.
Earlier this month, the Commercial Printing minority language dictionaries published in digital and paper format to meet the needs of different readers.
According to a 2012 survey conducted among 18,619 people in 28 provincial-level regions, the Chinese read each an average of 4.39 books, newspapers 77.20, 6.56 and 2.35 ebooks magazines , with the last paragraph recording the highest growth, 65.5 percent.
The survey, conducted by the Academy of Press and Publication of China, also shows that 40.1 percent of respondents who have tried e-books above are willing to pay for these, 1.7 percent less than the previous year.
Fei
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