Friday, August 30, 2013

Amazon launches Kindle in Mexico - The Wall Street Journal Americas

in Mexico Amazon.com Inc. launched its Kindle e-book readers and, thus increasing its efforts to expand internationally.

online retailer based in Seattle reported that Mexicans will offer its customers more than 1,500 free books in Spanish and over 70,000 Spanish titles in total, including authors such as Carlos Fuentes, Gabriel García Márquez, Mario Vargas Llosa , Isabel Allende and Paulo Coelho.

In total, the Mexico Kindle Store offering readers more than two million titles.

now Amazon is also selling its Kindle devices and Kindle Paperwhite in the country in stores Gandhi, in Mexico, for 1,399 pesos (U.S. $ 105) and 2,399 pesos respectively.

Pedro Huerta, director of Kindle content for Latin America, said the vast majority of Mexicans do not have access to a library in your area, so that the company is happy to launch the Kindle Store in Mexico and bring a huge library with more than 2 million titles to anyone with an Internet connection.

Amazon.com shares rose 1.1% to U.S. $ 284.59. The stock has advanced 6% in the last three months.

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