Thursday, August 15, 2013

The lucrative business of the Kindle - The País.com (Spain)

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Jeff Bezos introduced the Kindle in HD. / MICHAEL NELSON (AP)

Amazon, the e-commerce giant, sells big, but it’s no friend to share figures. Especially if they are themselves. For its price it is estimated that their tablets and ebooks are sold at a loss. U.S. bank Morgan Stanley believes that this year will sell a figure higher than 3,300 million euros (4,500 million dollars) in Kindles, 26% more than in 2012.

However, the key is not so much the sale of these devices, initially rudimentary and somewhat abandoned aesthetic, but in digital content consumption is done in them. In the study that the entity has shared with All Things Digital show the projected income from the sale of games, apps, movies and books. This year will reach 2,858 million euros (3,800 million). In 2014 exceed 4.287 million euros (5,700 dollars). The ecosystem created and is 11% of total company revenue, but 23% of the profits.

Like Apple, Amazon is expected to renew catalog this fall. This time with a processor that makes you compete with Samsung and Sony for the throne of Android tablets.

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