MEXICO CITY (CNNExpansión) – Following the business model of companies like Netflix or Spotify, Amazon introduced its service Thursday Kindle Unlimited in Mexico, which allows you to lease more than 750,000 ebooks for 129 pesos a month.
These texts, including more than 30,000 pieces in Castilian authors like Carlos Fuentes, Julio Cortázar, Isabel Allende and Gabriel García Márquez, remain on Kindle devices and applications while the fee is paid.
“It’s a very fair price, very sexy for Mexican readers who want to try the service and to be reading a book first digital. The price of 129 pesos, look for the normal cost of having a book in fixed establishments and studies of how much you are willing to pay for a service like this, “said the director of content for Kindle in Latin America, Pedro Huerta.
The service will be free for the first 30 days and then users can pay by credit card or debit card; when the reader decides not to rehire monthly service, your books will disappear from your account until the next time you decide to subscribe.
Huerta said they are considering having gift cards in the future for this service, which It is accessible from any device with free Kindle reading app or from the specialized readers of the same brand
“The mission of Kindle for Mexico is to make reading accessible and affordable.; is why we are pleased to make digital reading even easier with the first book subscription service focused on Mexican readers “added the manager, who began his career as a book editor.
Another detail of the platform, which was launched in September in the US, is your selection in English, with more than 650,000 texts and original versions of books like ‘The capital in the XXI century’ by Thomas Piketty and . ‘The Hunger Games’ by Suzanne Collins
Huerta said that in the United States, who signed a Kindle Unlimited, 40% increased their reading sessions; in Mexico, since the launch of Amazon Kindle in August 2013 increased more than 50% of its catalog available on its website.
In the United States there is a similar service rental online books, known as Oyster , which was released in September 2013 for $ 7.99, something like 119 pesos.
Amazon was founded on July 5, 1994 by Jeff Bezos and has more than 150,000 employees and is expected to complete store reaches Mexico in 2015.
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