Saturday, September 28, 2013

Amazon introduces new Kindle Fire HDX - The Economist

September 25, 2013 – 11:14

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Amazon.com

introduced two new high definition tablet with a unique feature: online help via video that it hopes to charge other devices advantage over rivals Apple and Google.

HDX new Kindle Fire tablets have incorporated what Amazon described as “help button” that instantly start a video chat with technical support representative user can answer questions or even make himself with the controls Tablet.

Amazon said the service is free for customers of HDX and available at all times, with estimated response time to 15 seconds maximum. Users can move the frame of the video on the screen as they deem best and the Amazon representative can not see.

largest Internet retailer in the world offers something different with this option in the tablet market, after selling the Kindle at a price close to cost and then rentabilizándolo by selling digital content such as video, music or books of his web.

It is unclear how this will affect almost personal support to Kindle support costs.

“is the kind of service that we are all accustomed to,” said the president of Amazon, Jeff Bezos, showing the new tablets reporters at Amazon headquarters in Seattle on Tuesday.

Amazon

not disseminate how many staff will integrate the service , but Bezos said the company was preparing to “thousands” of people and was ready to make more hires if necessary.

new tablets, one with a 18 inch screen and another with a slightly larger, are lighter and more powerful than the last line of Kindle HD and seem destined to compete with the Apple iPad, the market leader. The new Amazon tablet versions v ienen storage in 16GB, 32GB and 64GB .

Kindle Fire tablet will sell smaller HDX from $ 229 and larger, from $ 379.

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