a manufacturer of tablets again attack the iPad Air with jocularity . Apple is still the team to beat their rivals and demonstrate using their devices as mirror to look. The new ad Amazon has brought to market your Kindle Fire HDX 8.9 highlights those points where your tablet is superior to the queen of tablets and also leverages occasion to mock English accent Jony Ive.
communications director of the Spanish bite off apple on his head would quixotic proverb barking, then rode .
Actually, it is not new. Every year the press seeks iPad Killer and brands embracing other operating systems are postulated as the best alternative to the flat object that Steve Jobs unveiled in January 2010 and now in its fifth generation .
Amazon will
data even with some sarcasm. Stresses that the tablet has a better screen , with over 1 million pixels, which corroborated DisplayMate colleagues. The HDX 8.9 Kindle Fire is lighter , almost 20% more. And definitely cheaper , priced below $ 100.
exaggerate these differences, two voices are confronted. A marked British accent and mannerism which states slogans iPad Air. Another with a strong American accent that gives the data to the remaining basis against what we just heard.
preview An announcementmore attacking iPad
Others have already walked this path. The clearest examples are the Microsoft ads. In them we have seen comparisons between their Surface acidic and apple tablets, and other devices that use its platform. Nokia has followed this path with its announcement of the Lumia 2520.
Each brand has its own style of communication, but it is clear that everyone agrees on what is the team to beat, something that sales are still showing.
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