With pride
Amazon always touts its new Kindles , are the best sellers in history the Kindle. But the curious thing is that there is no data to support these findings. As he explained to All Things D, Consumer Intelligence Research Partners (CIRP), performed an analysis showing that perhaps the numbers of Kindles were not so good.
AccordingCIRP estimates that Amazon sold 20.5 million Kindles in the U.S. , including add Kindle Fire e-readers and classics, plus 40% of customers Amazon have one of these devices. One logical data that emerges from this survey is that Kindle users are, the more money is left in the store, compared to those without this device. But what is really interesting is the huge difference in cost between the two public . Estimates of CIRP, Kindle users, spend about $ 1,233 a year on Amazon, compared with $ 790 spent by that do not.
“ Another way to look at it is that Kindle Fire and Kindle e-Readers are a portal to Amazon ” explained Mike Levin CIRP , “ Kindle Fire provides access to everything Amazon sells, while the Kindle e-Readers become a way for Amazon customers buying books, orginal product line Amazon “.
Amazon has always justified the very low prices of their devices, saying they recover the money from purchases made through Kindles . But according to data from CIRP, is taking a very large space between the two “types of customers,” increasing the costs of the company in the manufacture of the devices. And if this should worry you Amazon.
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