iPad is the leader in the field of tablets. That knows everyone and especially Apple’s rivals are aware that to gain market share is almost mandatory ‘steal’ users of Apple signature. Therefore, there are few brands that attack the tablet Cupertino ad in selling the benefits of your device. The latest to join this practice has been Amazon in the new announcement of its Kindle Fire HDX 8.9 .
In the spot, the giant e-commerce and cloud computing services, mocks Apple ads mimicking the company in which they emphasize the virtues of the iPad-even English accent parodying Jonathan Ive , Executive Vice President of the Apple-designed to continually go to rebutting the points at which Apple claims to be better. So, Amazon says its new 8.9-inch tablet has “a screen with a million more pixels, is 20 percent lighter, and costs $ 120 less .”
Thus, Amazon wanted to stand as the best alternative to iPad Air facing the holiday season with an aggressive strategy , which, according to the statistics do not worked in any of the previous cases of other manufacturers and tablet Apple continues to dominate the field .
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