As Air Amazon mocks iPad in its new Kindle Fire announcement HDX - The Confidential

Amazon has released a new ad that compares your Kindle Fire with the iPad Air HDX. But a bit special.

The company takes a look at those points where their tablet is superior to the Apple device not without mocking the English accent Jony Ive, communications director for Apple, often appearing in promotional videos for the Cupertino company.

“This is the magical new iPad Air”, says British narrator, who then see how all your arguments are refuted by the Kindle Fire Amazon HDX 8.9.

Kindle Fire

wanted to stand as the best alternative to the fifth generation of the iPad highlighting your screen has a cheaper million more pixels, light weight (20 percent, according to Amazon), and price (120 dollars less).

HDX screen device offers a 7-inch and 8.9 greater pixel density (323 pixels per inch in version 7 “and 339 pixels per inch in version 8.9″). It also features a Quad-Core Snapdragon 2.2GHz processor 800 can process 28,000 million instructions per second, ie three times the computing power than the previous generation and double the memory. This allows applications launch faster and the webs are loaded before.

tablet runs on the latest OS Fire, the Fire Mojito OS 3.0, based on the Android 4.2 Jelly Bean system.

The truth is that it is not the first company to publicly criticize the Cupertino. When Apple launched its iPhone 5C from the Twitter account of Nokia UK mocked their colors. Firstly thanked Apple and then added: “Lumia colors Imitation is the best way to praise.”

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Samsung has also done sometimes. Strategy that worked quite well, as publicly acknowledged one of its directors.