Amazon will come with its Kindle Fire tablet to 170 countries - ElTiempo.com

Amazon launched an offensive in the global market for tablets, especially betting on emerging from seven to 170 the number of countries where it sells its Kindle Fire.

This device, whose price Basic in the U.S. market is $ 159, was distributed so far in the major developed markets besides the United States: Japan and five European countries (France, UK, Germany, Italy and Spain), Amazon said.

The company started on Thursday to receive product reserves in Intenet, and deliveries will begin on June 13. Not yet confirmed the distribution of equipment in Colombia by Amazon.

also announced that its online store, Amazon Appstore, which offers games and applications for download on the Kindle Fire will be available in about 200 countries.

So far the Appstore could be accessed in the United States, United Kingdom, France, Italy, Spain, China and Japan, and was scheduled for release in Brazil.

store sells apps for the Kindle Fire, but also for personal computers, smart phones and other devices such as the Amazon tablet, use the Android operating system.

Kindle Fire

first went on sale in the U.S. in late 2011. Since then, the range has been extended with two models of HD display: a 7-inch (17.8 inches diagonal), as the Kindle Fire original, and a larger (8.9 inches, 22.6 inches ).

The device integrates

small tablets, especially due to its lower price, are increasingly popular with consumers and put pressure on the market leader, the Apple iPad. So much so that last year Apple released a mini version of the iPad (7.9 inches or 20.1 inches, with 9.7 inches, 24.6 inches, the classic iPad).

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Amazon says

of all categories of products, the Kindle Fire is the most purchased item in their online stores. However, it revealed its sales figures.

According to estimates by research firm IDC, the Kindle Fire has been particularly successful during the holiday season: Amazon rose in the fourth quarter of 2012 to third in the world behind Apple and South Korea’s Samsung, six million units sold and a market share of 11.5 percent.

Sales fell in the first quarter 2013 to 1.8 million units, up 3.7 percent of the world market , placing Amazon in fourth place behind Apple (39.6%), Samsung (17.9%) and Taiwan’s Asus, which makes the Google Nexus 7 (5.5%), according to IDC.

The Kindle Fire is at the heart of the Amazon diversification strategy, which started as online bookstore, but is increasingly present in electronic devices (in addition to the tablets, there are rumors of projects smartphones), digital content, e-books, music or video games, and internet services.

“Kindle devices are sold at a loss, but records Amazon.com attractive margins on sales digital.El content device can lead to improved sales and profitability of the company. At a time when the band is committed to emerging countries.’s Kindle brand is an effective way to enter a market and attract consumers in the ecosystem of Amazon.com, “said the investment bank Morgan Stanley.

AFP