MADRID, 13 May. (Portaltic / EP) –
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With this virtual money can be purchased applications, games and shopping in-app. To celebrate the launch all users have received in your Amazon account, 500 virtual coins with value $ 5.
AmazonCoins establishing internally as a buy apps and in-app elements Kindle Fire , and for developers is a new opportunity to drive traffic and downloads increased monetization . With discounts of up to 10% for bulk buying coins, is also an opportunity for customers to save money in your application and game purchases. Customers can buy coins on the Amazon website.
“Today we are giving Kindle Fire owners $ 5 to spend virtual currency in new applications and games, or to purchase items in app, as iCookbook recipes, collections of songs in SongPop or packages Angry Birds Star Wars. With discounts of up to 10 percent when you buy coins, this is a great way for customers to save money when buying apps, games and in- app “, said vice president of applications and games on Amazon, Mike George .
developers Amazon’s Appstore get a share of 70 percent in revenue when customers shop with Amazon Coins . No changes of specific currencies for developers with apps and games in the Appstore now.
According to the company with a Coin Amazon has the value 1 cent . By contrast, Amazon users will pay 99 Coins for an application that until now had a value of $ 0.99. Amazon hopes that this measure will help both in content acquisition as payment in-app , a possibility that had been introduced earlier in their service.
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– Reuters
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